#WouldURather…Be Healthy? Run Faster? Travel More? Win Money?

By Joseph Lee and Jennifer Dal Cin, Social Change Specialists

What is Leave The Pack Behind (LTPB)?

Leave The Pack Behind (LTPB) is an tobacco control program that offers young adults (aged 18-29 years old) support and resources to help themselves and/or others quit smoking. Funded by the Ontario Ministry of Health, Leave The Pack Behind offers young adults proven, age-tailored tobacco information and smoking cessation resources such as Nicotine Replacement Therapy (NRT) patches and gum free of charge. According to Statistics Canada (Hammond, 2005), young adults have the highest smoking rate and research has shown that up to 25% of smokers start smoking after the age of 18. Quitting by the age of 30 can eliminate the risk of tobacco-related illnesses (Pirie et al., 2012).

Contest Rules and Details

If you’re looking to quit smoking (or even cutting back your smoking) as part of your New Year’s resolution, then we have the contest just for you! The WouldURather (WUR) Contest is designed for students who pledge to quit, cut back, or stay smoke-free. Starting TODAY and ending on January 28, 2018, you can enter our contest for your chance to win 1 of 4 cash prizes! So whether you smoke a little, a lot, or not at all, there is a category that is perfect for everyone! You must be an Ontario resident between the ages of 18-29 years old to register. For more information about the contest or to register for the contest, please visit https://wouldurather.ca/en/. If you’re looking for more general resources to support your journey towards quitting smoking, please visit https://www.leavethepackbehind.org/Home/.

At Leave The Pack Behind, we know that quitting smoking is hard, and we get that! However, finding help shouldn’t be. Know you’re not alone, and that Leave The Pack Behind will support you in every way we can towards your New Year’s (and beyond) resolution goal of a smoke free lifestyle!!

#LeaveThePackBehind #BeTobaccoFree #WouldURather


Hammond, D. (2005). Smoking behaviour among young adults: beyond youth prevention. Tobacco Control, 14, 181-185.

Pirie, K., Peto, R., Reeves, G. K., et al. (2012). The 21st century hazards of smoking and benefits of stopping: a prospective study of one million women in the UK. Lancet, 381 (9861), 133-41.